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    Innovation is at the heart

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Innovation is at the heart of everything we do, from development and design to raw material reduction and energy efficiency. bet365 deposit is committed to pioneering new technology and manufacturing processes. Together with significant investment in research and development, this is how we maintain our leading global position.

bet365 deposit’s investment in R&D is delivering results, particularly for our customers. Our experience and expertise allows us to continually explore exciting possibilities in design, shapes and textures. This has led to the creation of new consumer experiences and achieved high acclaim for our customers’ brands.

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Reginal Design Centre
Central Technical Services, Operational Excellence Group & Quality Teams
Core Innovation Teams
Group R&D Teams

Our innovation programme harnesses the power of cross-functional teams from our key regions and business functions. This involves a collaborative effort across regional design centres, central technical services, teams from operational excellence and quality, core innovation and R&D.

Our focus is to be reactive as well as proactive and drive an innovation agenda across new product applications, process and sustainability improvements. The result is creative thinking throughout the organisation, from design to delivery, so each integral part of the business feels the benefit and our customers reap the rewards.

Ensuring effective and efficient operations

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We continue to succeed in process innovation by focusing closely on areas such as new market solutions, product optimisation (lightweighting and down-gauging) and operational excellence. Our aim is always to create efficiencies, as part of our own production processes and those of our customers. 

With glass bottle lightweighting we succeed in retaining all of the product’s trademark dimensions, characteristics and strength, while lowering material requirements and enhancing energy efficiency.

We also continue to lightweight our beverage cans, lowering material and energy use. 

With advanced analytical software, such as FEA (Finite Element Analysis), we can model new container designs based on optimum weights, before production begins.

Global Recognition across our business

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Our ongoing commitment to innovation has provided global recognition for bet365 deposit, our customers and their products.

We have won multiple awards over many years recognising our innovation in downgauging and light-weighting both metal and glass, as well as reducing energy consumption while enhancing customer branding and on-shelf appeal.

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